Pareto Segments is a very simple way of monitoring consolidated data from your campaigns on different paid media platforms. To find out more about this feature, see a complementary article on Pareto Segments .
Here's how to create customized categories for your campaigns:
- In the Pareto.io Dashboard tab, click on the funnel icon in the top right-hand corner.
- Click on Create New Group
- Click on Type here the group name to give your campaign group a title
- Deactivate the switch on the left(red) if you want to add Facebook tags at Campaign level. If you prefer to add the tags at Ad Set level, just keep the switch on the right (green).
5. Click on the Edit here field in each row to add your tags. Create as many tags as you like, there is no limit.
6. Once you have finished classifying the campaigns you want, simply save them by clicking on Add Tags.
That's it! Now you can have a grouped view of your campaigns. Just as an example, you can use Pareto Segments to analyze your performance by funnel stage (of both channels together), by type of product or service, by seasonal promotion campaigns and many others, depending on your needs.
