No more directing users to landing pages! Now all searches, product searches and event confirmations can be done from within your own e-mail.
That's right, with the launch of Mailmodo by Pareto you're moving into the future of email marketing and creating an incredible experience for your audience, increasing conversions by up to 3x.
Read on to find out more about interactive email marketing and how Pareto can help you!
What is Interactive Email Marketing?
It's a type of email that allows recipients to interact with the content of the email without having to leave their inbox.
These emails usually contain interactive features, such as clickable buttons, drop-down menus, image carousels and fillable forms, which allow users to perform actions directly from the email.
The features are designed to improve the user experience and increase the effectiveness of email marketing campaigns, allowing recipients to engage with the content in a more dynamic and engaging way.
Benefits of Sending Interactive Email Marketing
There are many benefits to using interactive emails. We've selected the main ones, which can turn your email marketing into a powerful way of communicating with your audience.
Increases Engagement and Conversion Rate
By allowing recipients to interact with the content of the email, the chances of them engaging and interacting with your business increase significantly.
For example, they can answer a poll, search for product images or solve a puzzle to reveal an interesting offer.
More Effective Communication
With interactive features, you can better direct recipients' attention to the most important elements of the email, such as CTA's (calls to action) and special offers.
These interactive visuals help provide users with a more compelling understanding of the email's content, which can help increase the effectiveness of your email marketing campaign.
Improves User Experience
Interactive features such as clickable buttons, drop-down menus and image carousels can make the user experience more pleasant and engaging.
This can improve the perception of your business and increase customer loyalty. What's more, you can make users' journeys easier, more valuable and less time-consuming.
Allows Content Analysis and Personalization
With interactive emails, you can personalize the user experience according to their preferences and browsing behavior.
For example, you can track every click that occurs within the email. This way, with every interaction a user makes, you get an in-depth analysis of their behavior.
This can help create a stronger connection with your customers and increase the effectiveness of your email marketing campaign.
Increases Length of Stay
With interactive features, recipients tend to spend more time interacting with your email, which can increase the time they spend thinking about your business and your products or services.
This is because interactive emails allow users to complete the action in their own inbox. As a result, dwell time tends to increase.
12 Elements of Interactive Email Marketing
There are various interactive elements that can be included in an email marketing campaign to make it more engaging and effective.
We've selected the main ones that you can use with Mailmodo by Pareto, separated by category!
Category: Forms and Surveys
You can create AMP forms such as event feedback surveys, NPS surveys, registration forms and more. Check out the interactive elements that can be inserted into each form!
1. drop-down menus
The drop-down menu allows users to select one option from several others available. Here's an example of a zoom feedback form with a drop-down menu.
2. Meeting Scheduling Calendar
The meeting scheduling calendar can be applied for users to schedule a meeting with a set date and time or to book webinars or events without too much difficulty.
3. Add to Calendar Widget
The calendar event registration widget allows the recipient to register and add the event to their calendar with a single click, making the registration journey faster and more convenient.
4. Shopping cart
You can include a product cart directly in the body of the email, allowing users to place their orders without having to be redirected to another landing page.
5. Radio button
A radio button is an element that allows users to choose just one predefined set from many options. For example, Litmus uses radio buttons to change the email theme to dark mode when the user clicks on the "lights off" button.
Category: Gamification
Gamification is the practice of including fun and engaging activities within the email itself in different contexts, such as promotional events to reveal coupon codes. Check out these elements below!
6. Turn the wheel
The spin the wheel widget makes it possible to create a fun and engaging experience for your audience by incorporating a spinning wheel into the email. Its incorporation into the email editor is very simple and can be done without the use of code.
7. Questionnaire
The interactive quiz boosts user engagement within the email, as it's a fun way to communicate and stimulate the public's interest in the brand.
8. Interactive Polls
Interactive polls applied within emails eliminate the possibility of an exit rate by showing the results within the content itself as soon as the recipient selects an option.
9. Puzzles
This feature stimulates the curiosity trigger among users, making them interact with the email.
Category: Interactive Displays
Resources that have interactive displays can have various formats, such as accordions, carousels, sliders and many others. Check out the most used ones that generate the most engagement!
10. Accordion
With the accordion you can "stack" email content, making the layout and approach more straightforward. This feature allows you to track user behavior by checking which category they click on the most.
11. Image carousels
Image carousels can display different images of an event and products, making it easier for users to get to know the images provided.
12. Sliding controls
The sliders make a mini-presentation within the email, so that users see different versions of a specific image, thus helping to reduce the size of the email and making it easier to navigate.
Interactive Email Marketing Ideas to Inspire You
There are lots of ideas for interactive email marketing campaigns that you can take inspiration from to create your own. Check out some of them!
Airbnb
Airbnb created an interactive email marketing campaign that allowed recipients to browse different destinations by clicking on images of cities and countries.
Each image was clickable and took the user to a specific page on the Airbnb website with more information about the city or country.
Expedia
Expedia created an interactive email that allowed recipients to personalize their own trips by selecting destinations and travel dates.
The email also included relevant information, such as hotel and flight prices, to help users plan their trip.
Litmus
Litmus created an interactive email that allowed recipients to test the compatibility of the email on different devices and email clients.
The email included a series of clickable buttons that took the user to a specific page on the Litmus website to carry out compatibility tests.
Nest
Nest created an interactive email that allowed recipients to interact with a virtual thermostat by clicking on buttons within the email.
Users could see how the temperature changed according to their choices and could also sign up for a free demonstration of the product.
Adidas
Adidas created an interactive email that allowed recipients to customize their own sneakers by clicking on different color and style options.
The email included a link that took the user to a specific page on the Adidas website, where they could finalize their purchase.
These ideas show how interactive features can be used to improve the user experience and increase engagement in email marketing campaigns.
Interactive Email Marketing Best Practices
Check out some of the best practices for creating interactive emails that bring effective results that help you achieve your marketing goals!
- Know your audience: Before creating an interactive email, it's important to know your target audience and understand which interactive elements would be most relevant to them;
- Consider the design: The design of the email must be attractive and pleasing to the eye. It is also important to ensure that interactive elements are easy to identify and use;
- Be creative: gamification, animations and other forms of interaction can help make your emails more engaging and interesting. Explore different formats and ideas to find what works best for your brand and audience;
- Test before sending: Make sure you test your interactive emails on different devices and email clients before sending them to ensure they work correctly;
- Have an objective: Whatever type of interaction you include in your emails, make sure you have a clear objective in mind. This could include increasing conversions, promoting an event or simply engaging the public.
Conclusion
As you can see, interactive email marketing is an effective way to engage your audience with your content and increase engagement and conversion rates.
Take the opportunity to include quizzes, games, product carousels and even shopping carts within your email, and provide a unique experience for your audience.
This way, you'll get more clicks and increase your open rate, while also being able to track user behavior and gain valuable insights into what works best in your strategy.
Accelerate your growth with interactive emails, discover Mailmodo by Pareto and transform the way you communicate with your prospects and customers!
