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Content about Facebook/Instagra/Meta Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

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How to link your Instagram account to your Ads account

Do you want to run your ads 1through your Instagram account? We've put together a simple step-by-step guide to setting it up directly through the Instagram Business Manager...

[QUIZ] Knowledge of Facebook Ads Intermediate/Advanced Level

Objective How about testing your knowledge in this Facebook Ads Intermediate/Advanced Quiz prepared by Pareto? At the end, you'll find the answers and links to articles on...

Custom Audience Optimization for Facebook Ads

Introduction Well-structured Facebook audiences can bring more results than you might think. They can, in just 3 months, increase your...

[CASE] Strategy to Accelerate Facebook Ads Campaigns

Introduction When managing a Facebook Ads account, most of the time just selecting the desired budget works very well. But what about setting a...

How to Set Up Instagram Shopping for Your Business

Introduction You're probably already aware of the new advertising feature on Instagram: Instagram Shopping. If you don't know about it yet, check out this...

Instagram Shopping. Find out more about the new feature

Facebook recently developed a new feature on its Instragram platform for advertisers: Instagram Shopping. It provides users with a...

Facebook Advertising Policies

When creating artwork for Facebook ads, it's important to pay attention to the advertising policies. That way, you...

Gmail campaign

::WHAT IT IS:: A Gmail campaign is a Display campaign that runs only within Gmail. The ads in this campaign are those that...

How to Monitor Competitor Ads on Facebook?

Introduction In this article, learn how to monitor competitors' ads on Facebook. Monitoring the competition is a strategy often applied in the business world. In the world of...
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