Objective
Did you know that you can find out the volume of searches for any keyword you want? Just use the Google Ads Keyword Planner!
The aim of this article is to show you how to visualize the number of searches for a given keyword
Estimates
Google estimates searches using the data in your account! So understand that the accuracy of the data is proportional to the volume of data you have on that vertical in your account.
In other words, if you have an account in the food sector, using the keyword planner for the term "barbecue" could return a not-so-accurate value or even a minimum and maximum estimate.
Step by step
Step 1/4
Log in to your Google Ads account.
Step 2/4
Click on "Tools" and go to "Keyword planner".
Enter the keywords you want to see the forecasts of for different metrics.
Step 4/4
Here you can filter by region, language and search platforms. You can see the average monthly search, the competition and the bids for that particular word. You can also estimate the number of clicks, impressions and even conversions!
Conclusion
The Google Ads Keyword Planner is a very interesting tool when it comes to deciding which words to invest in.
Of course, it shouldn't be the only source of advice when making a decision, but it's certainly a great resource to use!
