Facebook Pixel and Conversion
The Facebook Pixel is analogous to the Google Analytics and AdWords tracking tags. It's simply a script that you install on your website to track any event you want to measure. Let's say you have an e-commerce business and you want to measure sales and revenue. To do this tracking you'd have to install the Facebook pixel!
The installation process is relatively simple - but it is recommended that it be done by your website's technical manager! Don't let just anyone do this job. A mistake in changing the code could compromise other features of the site.
Why doesn't Pareto install Pixel for me?
Pareto does not manage your e-commerce/website. Because of this, we cannot be responsible for accessing the source code of your website and making a change to it. This is the duty of the IT team that manages your entire digital infrastructure!
Simplifying Pixel installation
We've created a well-explained article just to guide you through installing the Facebook pixel. To see it, click here!
Cover credit: https://dribbble.com/shots/2894869-user-flow/attachments/599194
