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Paid Media Insights

CRM: How to Optimize Customer Management

What is CRM? To start talking about CRM, it's good to understand what this acronym stands for. CRM stands for "Customer Relationship Management", or...

Learn the differences between Google SKAG and STAG

Have you heard of the Google SKAG and STAG structures? We'll introduce you to each of them here. What is SKAG? The name SKAG is the...

[Insights] Advanced Conversion Tracking

Monitoring conversions is a crucial task to ensure that your campaigns are always on track. To ensure that you are able to...

[CASE] Structuring Paid Media for the Entertainment Segment

This study tells a little about the work carried out with a Pareto client in the Entertainment Segment in the first month of work. To put the...

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Pareto was ranked #6 Best Artificial Intelligence (AI) Company in the World and #1 leader for AI Imaging, according to G2.com. Its AI, Tess AI, boosts the productivity of almost 1 million companies and people around the world

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