Category: E-commerce | Pareto Blog

How to Use the Commemorative Dates of 2024 to Sell More

January 3, 2024

How to Optimize Your E-commerce Conversion Rate

September 28, 2023

Optimizing conversion rates in e-commerce is a crucial objective for any online entrepreneur seeking success these days...

How Google Merchant Center Works - Google Shopping Tool

March 7, 2023

If you own or manage an e-commerce and advertise online, Google Merchant Center is the ideal tool for you! Through it you...

What is the Facebook Business Product Catalog?

February 2, 2023

Having a product catalog on Facebook Ads is extremely important for increasing your reach, showcasing your products and boosting...

Integration of Inventory Management with Paid Media Platforms

March 11, 2022

To build a sustainable, profitable and scalable e-commerce business, you need to understand how to carry out good stock management and how to integrate it into...

Dashboard for VTEX integrated with Google Analytics and paid media

March 7, 2022

Is your e-commerce VTEX? Then don't miss out on the solution developed by the Pareto team that will revolutionize the way you view your...

E-commerce automation: 5 RPAs to increase your sales

March 2, 2022

E-commerce has undergone a major transformation in recent years. Due to the Coronavirus pandemic and changing consumer habits, the market...

Data Layer in Google Analytics eCommerce reports

September 17, 2021

What is Data Layer? Do you know what Data Layer is and how important it is for enabling e-commerce reports generated...

Which e-commerce platform to choose?

April 21, 2021

Introduction The first challenge facing any entrepreneur who wants to enter the digital market is: which platform do I use? This question is extremely valid, since...

Good Practices for Feed at the Merchant Center

March 29, 2021

Objective The aim of this article is to present good practices for optimizing the Merchant Center, which will contribute significantly to the good performance of your...

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