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Artificial Intelligence

AI GPT: Tips for Promoting Your Business

By October 4, 2023March 25th, 2024No Comments

Certainly, you must have encountered situations where the efficiency of your business was compromised by having to deal with a flood of documents, fill out forms manually, or process large volumes of data manually.

Artificial Intelligence GPT is a great ally for thousands of companies worldwide, regardless of their size, and it can be for your business too if you know how to leverage the tool.

Discover below how to automate data processing, simplify your tasks, and save time and resources!

What is ChatGPT?

ChatGPT is an artificial intelligence technology developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture and has been trained on a wide variety of textual data to understand and generate natural text in response to questions and commands.

The name “ChatGPT” suggests its use in conversations and chat interactions, where it can act as a virtual assistant, respond to customer queries, automate simple tasks, and even provide detailed information on various topics.

ChatGPT’s ability to understand complex contexts and generate relevant responses makes it valuable in various applications, from customer support to content creation, market research, and much more.

It can be integrated into websites, mobile applications, call centers, and other communication channels, providing an enhanced experience for users and increasing the efficiency of business operations.

How Does GPT Artificial Intelligence Work?

GPT (Generative Pre-trained Transformer) artificial intelligence operates through machine learning and is based on the Transformer architecture. Here’s how it operates:


During the pre-training phase, a GPT model is fed with a vast amount of text from the internet. This includes books, articles, websites, social media, and more.

The model learns to understand the structure of language, words, phrases, and contexts. It builds numerical representations (vectors) for each word, capturing semantic and contextual relationships.

Transformer Architecture

GPT is built based on the Transformer architecture, which includes several layers of interconnected neurons (attention units).

These attention layers allow the model to process information in parallel, capturing long-range relationships between words in a sentence.


After pre-training, the GPT model is fine-tuned for specific tasks. For example, it can be trained for language translation, question answering, or creative text generation.

Fine-tuning involves feeding the model with labeled examples for the desired task and adjusting the weights of the neural network to optimize performance in that task.

Text Generation

Once the model has been fine-tuned, it can be used to generate text in response to prompts, such as questions or commands.

The model uses the provided context information to generate coherent and relevant text, using the Transformer architecture to take into account previous words in text generation.

Text Sampling

To generate text, the model uses sampling techniques, such as random sampling or beam search, to choose the next words based on predicted probabilities.

This results in the generation of complete text, where the model attempts to predict the next word based on the current context.

Utilization in Practical Applications

GPT artificial intelligence is widely used in chatbots, virtual assistants, automatic translation, content generation, among other applications, where it can understand and generate high-quality natural text in various languages and contexts.

How to Access ChatGPT?

Accessing ChatGPT is a simple activity. Here’s a step-by-step guide we’ve put together for you.

1. Visit the Website or App (iOS)

First, access the official ChatGPT website on your browser or open the dedicated app if you’re using an iOS device.

2. Create an Account

On the platform, you’ll need to create an account to use ChatGPT. Choose a valid email address and create a password with at least eight characters.

Depending on demand, there may be a waiting list to access the platform. Be sure to provide the necessary information and follow the instructions to create your account.

3. Check Your Email

After creating the account, check your email inbox. You will receive a confirmation email from the platform. Click on the confirmation link within the email to activate your account.

4. Use the Text Box

In the main dashboard, you’ll find a text box. This is where you can type your questions, comments, or thoughts that you want to share with ChatGPT.

6. Send Your Question or Comment

Type your question or comment into the text box. After entering the text, you can click the send button or wait a few seconds. ChatGPT will process your input and generate a response based on what you wrote.

Please note that, according to the provided information, ChatGPT offers a free version but may also offer additional features for payment in ChatGPT Plus.

Tips for Using ChatGPT in Business Promotion

Utilizing ChatGPT can be an effective strategy for business promotion. Here are tips and suggestions to make the most out of this tool:

Content for Promotional Activities

Use ChatGPT to generate ideas for promotional campaigns, slogans, coupons, special offers, and sales announcements. It can help create persuasive and engaging messages for your promotional campaigns.

Strategies and Texts for Relationship

Use ChatGPT to develop customer relationship strategies and generate personalized texts for communications, such as email marketing, newsletters, and follow-up messages. This strengthens the bond between your brand and your customers.
Additionally, automate responses to frequently asked questions and enhance efficiency in customer support. Also, create scripts that facilitate initiating and maintaining relationship conversations with customers.

Marketing and Product Descriptions

ChatGPT can be a valuable tool to enhance how you present your products to customers. Request ChatGPT to create detailed and engaging product descriptions, making it easier for customers to understand the benefits and features of the items you sell.

What are the Limitations of ChatGPT

According to users and ChatGPT itself, the tool has some limitations in usage. Check out what they are!

  • Possibility of Wrong Answers: ChatGPT may generate incorrect or inaccurate responses as it relies on language patterns learned from large amounts of data. This means that in some situations, the responses may not be factually correct;
  • Tendency for Evasive Responses: Instead of providing direct answers, ChatGPT may be prone to generating vague responses when it lacks confidence in its answer. This can frustrate users seeking specific information;
  • Tendency for Inappropriate Language: The model may reflect biases and trends present in the training data, resulting in responses that are biased or contain inappropriate language, such as sexism, racism, or other forms of prejudice;
  • Lack of Updated Knowledge: The model does not have updated knowledge after its training date. Therefore, it cannot provide real-time information or updated information after its last training;
  • Difficulty in Maintaining Long and Coherent Conversations: In long conversations, the model may have difficulty maintaining a cohesive conversation and may seem scattered or deviate from the topic;
  • Need for Supervision: In many cases, the model requires human supervision to ensure accurate and appropriate responses, especially in critical or sensitive situations.

What is the Difference Between ChatGPT and a Conventional Chatbot?

ChatGPT is an advanced language model trained on internet text, capable of understanding and generating natural and contextual responses.

In contrast, a conventional chatbot relies on programmed rules and does not have the same flexibility or capacity for contextual understanding. ChatGPT is more versatile, can handle complex tasks, and does not require extensive programming.

Meanwhile, conventional chatbots are more limited and suitable for simple and specific tasks. The main difference lies in ChatGPT’s ability to process natural language in a more sophisticated manner.

Services Similar to ChatGPT

AI ChatGPT: imagem do site Tess AI

Tess AI 🧑‍🚀 is the world’s first artificial intelligence orchestrator, developed by Pareto through a secure and robust system that connects you to the world’s largest AIs in one tool.

The Tess AI not only offers similar services but also integrates the GPT-4 in its settings. Additionally, with Tess, it’s possible to generate texts, images, videos, codes, transcription of audios into texts, etc.

There are over 200 specialized modules ready to quickly perform routine tasks in various areas such as Marketing, Sales, Design, Programming, Human Resources, and much more.

The process is simple, and all you need to do is provide a topic or idea of what you would like to produce, and our AI-based generator will take care of everything else.

Check out some templates available on the platform!

1. Ideas for Generating Amazing Images Commands

Having trouble creating amazing images with AI? With this feature, you receive suggestions for ready-made commands to generate images in Tess AI.

Just write what you want to be generated, choose the language, number of words, creativity level, and tone of voice. Tess will generate the perfect command for you to use in creating your images.

2. Briefing for Blog Article

Use Tess AI to create SEO briefings for Blog articles. Artificial Intelligence identifies the main topics to be addressed in the article and creates a complete briefing structure.

The briefing is ready in seconds and perfect for directing content production with meta title, description, word count, audience, keywords, CTA, internal linking, and content references.

3. LinkedIn Ads Audience Suggestions

Create audience suggestions for your LinkedIn Ads campaigns with Tess AI intelligence, gaining valuable insights to direct your campaigns based on audience characteristics and behavior.

4. Text Ads for Google Ads

Create amazing ads for your Google campaigns in a matter of seconds, providing the company name, product name, URL, description, benefits, and CTA.

5. Titles for Promotional Email

Improve the open rate of your emails with marketing email title suggestions generated on the platform.

Tess AI identifies email content from a specific URL and creates several subject options, according to collected inputs, such as audience, goal, keyword, language, creativity level, and tone of voice.

Get to know Tess AI and gain access to the world’s leading AIs, integration with various platforms, and a wide range of features to increase your productivity and that of your team.

Discover how the Tess AI Platform can boost your business. Sign up for free and be part of this technological revolution!

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